Using Software to Improve Insights Into Student Demographics
When a marketing company within the educational market came to us seeking our expertise in software, we were more than happy to improve their insights. They were looking for a way to help universities, colleges, and schools track the student enrolment process through a focused dashboard with all metrics in one place and provide more in-depth student demographics.
They wanted this dashboard to display a complete overview of students contacted, interested, applied, and enrolled, along with student demographics, to help educational institutions to better understand their students and where they come from. Previously, these educational institutions were using custom-made reports in Salesforce to gain these insights, which took more time and lacked key data.
We wanted to create a tool that would provide the client with much faster insights containing more detail and giving more context to these institutions the key information they needed to better understand the needs of their students. So, we set to work.
How Did We Help?
Fed by the data already used in Salesforce, we created a dashboard providing the existing insights. This tool tracks students from the initial outreach stage all the way to retention, which allows the institution to track metrics such the total of students that attended events, began studies, etc. It also allows institutions to track how they are performing in comparison to their competitors.
What Was the Result?
Our solution has proven to be a very useful way to improve insights into the client’s customers and currently serves more than a dozen different educational institutions. Our case study on the subject dives deeper into our process and the results of this project.
To find out more about how we went about creating this solution and what the results were, read our case study below:
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