AI

Boosting Sales with AI-Driven Shelf Placement

Boosting Sales with AI-Driven Shelf Placement

It’s no secret in the Consumer Packaged Goods industry that the shelf placement of products has a huge and direct impact on a business’s sales figures. From in-store displays to fridges, manufacturers and retailers invest significant amounts of time, thought and money into presenting their products in the most eye-catching and appealing ways they possibly can. But how can recent AI-driven solutions help them do this, and how can it help to boost sales?

Here at Intelygenz, we have teamed up with a large global food and beverage retailer to see how this can be done in an effective way. An AI-driven solution was implemented into millions of their existing IoT-enabled connected coolers across the world. They were using fully-integrated cameras, cloud storage, and Terminus7 AI analysis. As a result of using these tools and technology, the client was then able to continually correct and improve product shelf positioning in individual machines. It also enabled them to control their entire planogram compliance remotely
 
Read the full story below to find out more about how this AI-driven solution provided an easier, faster and more cost-efficient way to monitor shelf placement on a global scale.

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