How Is A.I. Revolutionizing the Retail Industry?

Retail is no longer centered around products and promotions. It’s all about the customer experience. Artificial Intelligence (A.I.) can enhance every step of the retail journey. From predicting a customer’s perfect purchase to providing a guaranteed delivery date and time – all without human intervention. Discover how A.I. can be implemented into your retail workflow.

Here are 3 ways A.I. is revolutionizing retail:

1.     Improving customer service:

Whether it’s improving your voice-powered IVR and intelligent call route to prioritize and direct calls, or using a Chatbot to automate communication with customers, A.I. can improve business efficiency at the initial customer contact stage.

Many businesses have already adopted Chatbots to automate communication through text interface. But, they can also be used to capture initial details prior to the handover to human interaction.

It’s not only the initial customer contact stage that allows you to implement A.I.. You can also use A.I. as a part of your aftercare. Trouble Ticket Management can prevent the increasing complexity of Service Desk activities. Organizations can use smart software tools with easily accessible automated resolution recommendations.

2.     Improve your targeted marketing:

A.I. can help every stage of the customer’s journey – even before they’re a customer.  A.I.-powered demand matching is capable of discovering the common interests of customers. By analyzing customer interest types, products can be presented in the most appealing way to potential customers. In turn, this can increase sales from a marketing campaign.

3.     Improve staff productivity:

A.I. is much more about supporting and enhancing human performance than replacing it. A.I. Supported Order Help Enquiry Processing takes away the mundane parts of the agent’s role. This allows them to concentrate on more complex tasks. These might include customer interaction, relationship, and overall satisfaction.


 

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