3 Ways Artificial Intelligence is Impacting Marketing
What Do You Know About Artificial Intelligence for Marketing?
How Is Artificial Intelligence Used in Marketing?
Segmentation and Personalization
As technology becomes smarter, audiences do too. Thanks to search engines, people access what they are looking for more easily than ever. As a consequence, we, the users, have become more demanding with the information we receive, especially in the case of advertising.
In order to deliver the right message to the right customer at the right time, predictive analytics are becoming more and more necessary.
According to the 2015 State of Predictive Marketing Survey Report, “predictive marketing is the practice of extracting information from existing customer datasets to determine a pattern and predict future outcomes and trends.”
It has the ability to increase engagement and conversion, reducing customer research on the product and making decision-making easier.
Artificial Intelligence is conquering the Process Automation industry. This is called Intelligent Process Automation, and this technology has improved the development of various repetitive tasks. These include contact management, lead scoring, email marketing, and list segmentation, among others. In turn, this allows businesses to reduce costs, increase capacity, and improve the quality of their output.
Furthermore, Artificial Intelligence and Machine Learning are reinventing the marketing field, a dynamic market that changes on a daily basis, not only making it easier and more efficient, but also more human. A.I. algorithms allow marketing professionals to engage in and establish specific and more targeted relationships with consumers thanks to predictive analysis.
Why Is A.I. the Future of Marketing?
The implementation of Artificial Intelligence in the field of marketing will help companies build a customer-centric culture that adapts quickly to changing market needs. This will allow results to be optimized, saving time and money.
It will have additional benefits, according to a BCG analysis, such as a faster impact, higher incremental revenue, better consumer experience and enhanced capabilities.
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