3 Ways Artificial Intelligence is Impacting Marketing

3 Ways Artificial Intelligence is Impacting Marketing

What Do You Know About Artificial Intelligence for Marketing?

The digital revolution has brought us many wonderful gadgets such as smartphones, apps, social networks, smart TVs and more. As users, we leave behind tons of data after surfing the internet. This is all while being tracked through wearables or participating in social networks.
This information has a huge potential, providing great ROI for businesses. Businesses can extract value from data to describe, diagnose, predict, or prescript different situations. All it takes is the right tools.
Big Data and Artificial Intelligence solutions have become essential for many successful projects. This especially includes those in marketing. In fact, according to a 2017 PwC study, 72% of the people participating in the study view A.I. as a “business advantage.”
Artificial Intelligence techniques can help build models that target campaigns. Thus, this helps businesses ensure that they reach their target audience in the right way. Thus, times are reduced and the process is sped up, reducing costs and increasing profits.

How Is Artificial Intelligence Used in Marketing?

Segmentation and Personalization

As technology becomes smarter, audiences do too. Thanks to search engines, people access what they are looking for more easily than ever. As a consequence, we, the users, have become more demanding with the information we receive, especially in the case of advertising.

Artificial Intelligence helps marketers target the right audiences through segmentation. Thus, creating a significant impact in their messages. The aim is to identify needs to provide consumers what they need, at the right time, at the right place with a completely personalized message.


In order to deliver the right message to the right customer at the right time, predictive analytics are becoming more and more necessary.

According to the 2015 State of Predictive Marketing Survey Report, “predictive marketing is the practice of extracting information from existing customer datasets to determine a pattern and predict future outcomes and trends.”

It has the ability to increase engagement and conversion, reducing customer research on the product and making decision-making easier.


Artificial Intelligence is conquering the Process Automation industry. This is called Intelligent Process Automation, and this technology has improved the development of various repetitive tasks. These include contact management, lead scoring, email marketing, and list segmentation, among others. In turn, this allows businesses to reduce costs, increase capacity, and improve the quality of their output.

Furthermore, Artificial Intelligence and Machine Learning are reinventing the marketing field, a dynamic market that changes on a daily basis, not only making it easier and more efficient, but also more human. A.I. algorithms allow marketing professionals to engage in and establish specific and more targeted relationships with consumers thanks to predictive analysis.

Why Is A.I. the Future of Marketing?

The implementation of Artificial Intelligence in the field of marketing will help companies build a customer-centric culture that adapts quickly to changing market needs. This will allow results to be optimized, saving time and money.

It will have additional benefits, according to a BCG analysis, such as a faster impact, higher incremental revenue, better consumer experience and enhanced capabilities.

Want to know what artificial intelligence can do for your business? Contact us and we will advise you on which product best suits your investment!

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