Ever wake up in the morning wishing something were different – your hair, your jawline, the bags under your eyes? Well, it had been that kind of morning for our brand – and we decided to do something about it.
We set out to transform our image: we wanted it to look and feel like our fun, casual, talented staff, and we especially wanted a place where we could showcase their hard work, awesome results, and brilliant innovations.
We wanted to restructure our brand to streamline communications and clearly display our offering. The new look also needed to be flexible enough to allow for future business development or new ventures to sit comfortably under our existing name. Our brand needed a visual lift, stronger visual identity, and graphical consistency in a saturated market.
We used lively and vivid colour gradients to make the brand visually arresting and fun at the same time, while adding a darker slate base to display the serious work and tough tech challenges that underpin our offering – work hard, play hard, right?
We’re looking forward to rolling out a ton of fun collateral with our refresh over the next few months. For now, check out more of our new look on our brand-new website.